The Taken King is the next epic Chapter in Destiny. In this chapter a big bad king, Oryx, is after the Guardians, who killed his only son.
We wanted to show that real legends don't wait for evil to find them - they go find it.
The trailer racked up over ten million views in the first week and fueled a record-breaking launch day as "Destiny: The Taken King is PlayStation's most downloaded day-one game ever." -IGN
The trailer hit #1 on AdAdge/Hotspot's "most engaging" list and was featured on Forbes, Creativity Online and Yahoo News.
Some of our dialogue even found its way into Neil Everett's play-by-play on SportsCenter.
(Listen for: "Strong like Titan" / "Lay low. Got it." / "Let's give 'em something to dance to")