*Shortlist for “Best Video Campaign” Webby Award*
To celebrate the launch of World of Warcraft’s newest installment “Shadowlands,” we created a social fellowship chain of famous folks from around the globe all inviting each other into the world of WOW with gargantuan Horns of Gathering.
The chain played out on Instagram, starting with Stranger Things’ Finn Wolfhard and ending 14 friends later with mega streamer TimTheTatman.
These films were captured remotely in 9 different cities across the world in the midst of COVID 19.
(play videos from left to right)
EPIC INVITATIONS LONGFORM
CASE STUDY