creative director
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NFL PLAYOFFS

NFL PLAYOFFS

For the 2021 playoffs we encouraged fans everywhere to pick a side by asking “Whose back you got?”

Of course, the best person to pose this question was the one and only 2 Chainz.

We released three films (one for each round) in the weeks leading up to the Super Bowl. To make them feel of the moment we used highlights from the previous weekend’s games for each new film.

WILD CARD WEEKEND

DIVISIONAL ROUND

CHAMPIONSHIPS