For the 2024 Super Bowl we enlisted the help of Kyle Chandler to tell football fans everywhere about United’s no changes fees so that fans could book their travel to Super Bowl 2025 now.
And if their team didn’t make it, no big deal because they can change their flights at no cost.
We made 1 hero spot that spoke to fans everywhere as well as 5 unique spots for United’s different hub markets that were tailored specially for each city and their fandom.