It's easy to take our beaches for granted but the truth is they are ours to protect.
We wanted to remind people what a beach day is like and give them a rally cry:
L O N G L I V E T H E B E A C H
*We developed the campaign platform - Long Live the Beach, film concept and sticker activation, but final film was produced by The Surfrider Foundation
Beyond film, we wanted to give people a way to share what they love most about the beach and what they want to protect the most.
So we designed a sticker that anyone could order at Surfrider.org.